Huawei and SAIC’s Shangjie Brand: The collaboration between Chinese tech giant Huawei and automotive leader SAIC Motor has taken a significant leap forward with the launch of their new joint brand, Shangjie (尚界). This brand marks the fifth addition to Huawei’s Harmony Intelligent Mobility Alliance (HIMA) and is set to disrupt the electric vehicle (EV) market with its affordable pricing and cutting-edge technology. The first model under the Shangjie brand, based on SAIC’s Roewe sub-brand, is expected to start at an attractive price of around RMB 150,000 ($20,700), making it the most affordable option under the HIMA umbrella.
According to a report by Yicai, the first Shangjie model will be based on Roewe’s new car project, internally codenamed ES39, and will feature Huawei’s advanced cockpit and smart driving technologies. The vehicle will be available in two battery electric vehicle (BEV) variants, targeting the competitive price range of RMB 150,000 to RMB 250,000. This strategic pricing positions the Shangjie brand to appeal to a younger, tech-savvy demographic while offering premium features typically found in higher-end EVs. The model is expected to hit the market in the fourth quarter of 2024, with all vehicles sold through HIMA’s established channels.
The partnership between Huawei and SAIC represents a significant shift in the automotive industry, blending Huawei’s expertise in smart technology with SAIC’s automotive manufacturing prowess. This collaboration is part of Huawei’s broader strategy to deepen its involvement in the EV sector, with the Shangjie brand being the most integrated approach under the HIMA framework. The brand’s second model is already in discussion, with plans to develop it from scratch, further solidifying Huawei and SAIC’s commitment to innovation and market expansion.
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Specifications and Features
The first Shangjie model is designed to deliver a seamless blend of performance, technology, and affordability. Below is a detailed breakdown of its key specifications and features:
Specifications
| Feature | Details |
|---|---|
| Starting Price | RMB 150,000 ($20,700) |
| Powertrain | Battery Electric Vehicle (BEV) |
| Battery Options | Two variants (specific capacities to be announced) |
| Range | Expected 400-500 km (depending on variant) |
| Smart Driving Tech | Huawei’s advanced autonomous driving solutions |
| Cockpit Technology | Huawei HarmonyOS-powered infotainment system |
| Design Base | Roewe’s ES39 platform |
| Launch Date | Q4 2024 |
| Target Market | Young, tech-savvy consumers |
| Charging Time | Fast-charging capabilities (specific details to be announced) |
Performance and Design
The Shangjie model is expected to deliver impressive performance, thanks to its BEV architecture and Huawei’s smart driving technologies. The vehicle will likely offer a range of 400-500 km on a single charge, catering to both urban commuters and long-distance travelers. Huawei’s autonomous driving solutions will enhance safety and convenience, making the driving experience more intuitive and enjoyable.
In terms of design, the model will be based on Roewe’s ES39 platform, ensuring a sleek and modern aesthetic. The interior will feature Huawei’s HarmonyOS-powered cockpit, offering a futuristic and user-friendly interface. The integration of advanced connectivity features and over-the-air updates will keep the vehicle at the forefront of technology.
Price and Launch Details
The starting price of RMB 150,000 ($20,700) makes the Shangjie model one of the most affordable options in the HIMA lineup. This competitive pricing strategy is aimed at capturing a significant share of the mid-range EV market. The vehicle is expected to launch in the fourth quarter of 2024, with pre-orders likely to open a few months prior.
Huawei and SAIC’s Shangjie Brand Conclusion
The collaboration between Huawei and SAIC through the Shangjie brand marks a significant milestone in the evolution of the electric vehicle (EV) industry. By combining Huawei’s cutting-edge technology with SAIC’s automotive expertise, the partnership has created a vehicle that is not only affordable but also packed with advanced features. The first Shangjie model, starting at RMB 150,000 ($20,700), is set to redefine the mid-range EV market, offering consumers a perfect blend of innovation, performance, and value.
One of the most compelling aspects of the Shangjie brand is its focus on accessibility. By positioning itself as the most affordable option under Huawei’s HIMA umbrella, the brand is poised to attract a wide range of consumers, particularly younger, tech-savvy individuals who are looking for smart, connected vehicles. The integration of Huawei’s HarmonyOS-powered cockpit and autonomous driving technologies ensures that the Shangjie model delivers a premium experience without the premium price tag.
The launch of the Shangjie model in the fourth quarter of 2024 is highly anticipated, as it represents a bold step forward in making advanced EV technology more accessible to the masses. With its sleek design, impressive range, and future-proof features, the vehicle is expected to set a new benchmark in the competitive EV market. Additionally, the availability of the model through HIMA’s established channels ensures a seamless purchasing and ownership experience for customers.
Looking ahead, the partnership between Huawei and SAIC shows no signs of slowing down. With discussions already underway for a second Shangjie model, the brand is committed to continuous innovation and expansion. This long-term vision underscores the potential of the Shangjie brand to not only compete but also lead in the rapidly evolving EV landscape.
In conclusion, the Shangjie brand is a testament to the power of collaboration and innovation. By leveraging the strengths of both Huawei and SAIC, the brand is set to make a lasting impact on the EV market, offering consumers an affordable, high-tech, and reliable option. As the world moves toward a more sustainable future, the Shangjie brand is well-positioned to play a pivotal role in shaping the next generation of electric vehicles.
FAQs
1. What is the starting price of the Shangjie model?
The Shangjie model will start at approximately RMB 150,000 ($20,700), making it the most affordable option under Huawei’s HIMA umbrella. This competitive pricing strategy is designed to make advanced electric vehicle (EV) technology accessible to a broader audience, particularly younger, tech-savvy consumers who are looking for a feature-rich yet budget-friendly option.
2. What technologies will the Shangjie model feature?
The Shangjie model will be equipped with Huawei’s state-of-the-art technologies, including its HarmonyOS-powered cockpit and advanced smart driving solutions. The HarmonyOS system will provide a seamless and intuitive infotainment experience, while Huawei’s autonomous driving technologies will enhance safety and convenience. These features ensure that the vehicle is not only modern but also future-proof, with over-the-air updates keeping the system up-to-date.
3. When will the Shangjie model be launched?
The first Shangjie model is expected to hit the market in the fourth quarter of 2024. Pre-orders are likely to open a few months before the official launch, giving customers an early opportunity to secure their vehicles. The launch timing aligns with the growing demand for affordable EVs in China and other global markets.
4. What is the target market for the Shangjie brand?
The Shangjie brand is primarily targeting younger, tech-savvy consumers who value innovation, connectivity, and affordability. The brand’s focus on advanced technology, sleek design, and competitive pricing makes it an attractive option for first-time EV buyers and urban commuters. Additionally, the integration of Huawei’s smart technologies appeals to a demographic that prioritizes cutting-edge features in their vehicles.
5. What is the expected range of the Shangjie model?
The Shangjie model is expected to offer a range of 400-500 km on a single charge, depending on the variant. This range is suitable for both daily commutes and longer journeys, making it a versatile option for a wide range of drivers. The vehicle will also feature fast-charging capabilities, further enhancing its practicality and convenience.
